on saturday, i attended, along with my other designer friends a day long seminar called STORYBORED, pakistan’s journey in advertising. although not directly aimed at “designers”, the few of us who were sitting together still managed to take back from the conference a lot more than i feel the dull faced client execs spotting the hall did.
something imran syed of adcom said reverberated in my head long after we left.
“we need to be seduced so bad”. although in typical pakistani style, this was met with under-the-breath snickers and nudges to each other (eww), it clunked a bell in my head. thats what it is. the missing link is that we no longer feel seduced by what we do. the lure, the magic, the pull, the chemistry is all gone…pfffft! we have settled for being boring mundane people, existing rather than passionately involved in life. we have given up the thrill and chase of every day challenges to be safe, secure and ultimately, vegetables. we dont strive for passion and perfection in our work- we are happy with ‘good’. we dont flame up the romance in our lives…we are happy with ‘comfortable’. when we have created a numbing limbo around us where we arent tickled at the thought of change being a powerful exciting living concept then why are we surprised that life doesnt take us anywhere?
contrary to public opinion, inspiration isnt the name of some legendary bird that only visits a few lucky people each year. inspiration lies within is. when i am no longer content with who i am, i will discover another way to be me. that is inspiration. when i am sick and bored of the drudgery, i will find another way to do the task. that is inspiration. when i feel stuck in a rut and bored with life, i will take a match and go out there to set fires. little tid bits of inspirational behaviour will not necessarily change the world, but it will shift the wind in another direction. and as it musses up my hair in the wrong direction, i will smile.